Term 01
The price is published
You know the number before the first call.
$2,500
Program 01 · Ad Rescue
Your Google Ads are wasting money. We find it in 14 days, at a fixed price.
Ad Rescue is a 14-day audit and rebuild of a Google Ads account: brand and non-brand separation, RSA rebuilds, negative keyword structure, query mapping, and a landing page audit. The price is published. The findings are yours to keep, with evidence, whether or not you ever hire us again.
$2,500Fixed · published · no retainer required
- Day 05
Non-brand spend on queries that never convert
waste ≈ $/mo
- Day 08
Brand and cold spend graded as one bucket
waste ≈ $/mo
- Day 12
RSA default serving with no pinned anchor
waste ≈ $/mo
Every row carries its query, its dollars, and its date. The list is yours to keep.
A free audit is the first page of a sales script.
If you searched for a Google Ads audit agency, you have seen the free version everywhere. It exists because the audit is the pitch: a few alarming screenshots, a scary chart, and a retainer close. The incentive is to frighten you, not to fix the account. Ad Rescue is structured against that incentive, on three terms.
Term 02
Findings come first
You get the defect list with evidence attached: the queries, the dollars, the dates. It is yours to keep, or to hand to another agency.
Term 03
No retainer required
The engagement ends on day 14. If you hire nobody afterward, the rescue still happened.
One more term, which no other shop offers: we run this exact procedure on our own account, in public, bugs included. Read the self-audit.
The 14-day plan
What actually happens over the 14 days?
| Days | Phase | What happens |
|---|---|---|
| Days 01 to 02 | 01Instrumented pull | Read-only access. Full export: campaigns, search terms, conversion paths, change history. No opinions yet, just readings. |
| Days 03 to 05 | 02Query mapping | Every search term you paid for, mapped against one question: could this query ever buy anything? Waste gets itemized in dollars. |
| Days 06 to 08 | 03Brand and non-brand separation | Brand spend gets unbundled from cold spend, so the account stops grading itself on customers who already knew your name. |
| Days 09 to 11 | 04Negative keyword structure | Negatives built as a standing structure with shared sets, fed directly by the query map from week one. |
| Days 12 to 13 | 05RSA rebuilds | Responsive search ads rebuilt against the query map. Pinned where the message requires it, unpinned where the auction rewards it, no blank defaults. |
| Day 14 | 06Landing page audit and findings review | Where the click lands gets the same treatment as the click. Then the full defect list, with evidence, walked through live. It is yours either way. |
The findings review lands on day 14, live, with evidence attached. The defect list is yours whether or not anyone gets hired afterward.
The dashboard shows you a number. The instrument shows you where it came from.
Most audits are dashboard reads: someone opens the account, sorts by cost, and circles the expensive rows. Our own books show the blind spot in that method. In Q4 2025 the dashboard put our flight at 7 conversions at $65 a click, which reads as an obvious pause. The instrumented pipeline read the same flight and returned the opposite verdict.
Reading 01, the dashboard
7
conversions at $65 a click
Reading 02, the instrumented pipeline
5 of 10
all-time pipeline deals traced back
Two readings of the same spend, and they disagree.See the full exhibit
That gap is what Ad Rescue is built on. A dashboard read can find expensive clicks; it cannot tell you which clicks bought a customer. So the audit runs through instruments instead: conversion paths reconciled against real deals, call records tied to the campaigns that produced them, query-level spend mapped to outcomes. When we call something waste, we can show you the reading that proved it.
Built for owner-led companies spending $5,000 to $50,000 a month.
The ads run on real money, and the owner is the one who signs off on it. The rescue is scoped to that reality, not to an enterprise org chart.
A fit when
- You run the business, and the ad spend comes out of your own pocket.
- You can feel the waste but cannot point to it, and the current agency's reports do not help you point.
- You want the account fixed on a known price and a known end date, then a free choice about what happens next.
Not a fit when
- Spend is well under $5,000 a month. A fixed fee stops making sense at that scale, and we will say so on the triage call.
- You want a free audit to use as a second opinion. Ours is priced because it is work, and we say so up front.
After the rescue
The account still optimizes toward whatever your tracking feeds it. Fixing that feed is its own program, installed after the rescue so the machine learns from revenue instead of noise. If you want the rebuilt account run month to month, that is a separate decision with its own published scope, made after the findings, never before (ledger entry 005 is one rescue that made it).
Signals Foundation · 3-week install
- Enhanced Conversions on your forms
- Sales outcomes imported back as offline conversions
- Call tracking wired to the same ledger
On the record
- What is Ad Rescue?
- A 14-day, fixed-price Google Ads audit and rebuild. Scope: brand and non-brand separation, RSA rebuilds, negative keyword sets, search query mapping, and a landing page audit.
- What does Ad Rescue cost?
- $2,500. Fixed and published. No retainer required.
- How is Ad Rescue different from a free audit?
- Findings come first and are senior-verified. You keep the defect list, with evidence, whether or not you hire us afterward. A free audit is a sales script; this is a deliverable.
- How do I start?
- Book a 15-minute triage call. Read-only account access is optional and gets you live findings on the call.