Services · Custom software and integrations
Your systems do not talk to each other. So a person does it by hand, until they forget.
We build the software that sits between the tools an owner-led company already runs: the lead router, the reporting instrument, the integration that sends the sale back to the ad that produced it. Each one is scoped in a written spec with a fixed price before work starts. You own the code when it ships.
Spec first · fixed price · you own the code
One lead · traced
five systems · one record
- Form postedLanding page
- source: non-brand search, campaign attached
- Board item createdPipeline board
- same lead, same source, owner assigned
- Call matchedCall tracking
- caller ID joined to the board item
- Conversion sentAd platform
- offline outcome imported against the click
- Invoice matchedAccounting
- revenue attributed to the campaign
The first two hops are the lead-to-board guarantee: if a lead does not reach the board, the miss is logged as a defect against us. The other three are what the integration is for.
What we build
Four kinds of software, all of them between systems you already pay for.
Lead routing and pipeline automation
Form to board · call to board · inbox sweep · stale-lead alerts
- Every form, call, and inbox feeds one board, with the source attached and an owner assigned, and the follow-up timers running without anyone remembering to set them. This is where most owner-led companies leak, and it is the first thing we build.
Reporting instruments
Spend to revenue · call outcomes · monthly reading · anomaly flags
- A reading that pulls from the systems where the numbers live, on a schedule, and says what was spent, what it bought, and what changed, with the pull date on it.
Integrations across your systems
Offline conversion import · CRM sync · accounting match · webhooks
- Ad platforms, call tracking, CRM, accounting, scheduling, and whatever you already run. The join is the work: the same customer, recognized in every system, so the outcome in one can be sent back to the others.
Internal tools
Intake and triage · quote builders · status portals · checklists
- The small application that replaces the spreadsheet somebody maintains by hand: an intake form with rules, a quote builder, a job status page, a portal the client logs into. Built to be run by the people who do the work.
We run this software on ourselves first. The pipeline automation and the reporting instruments described here are the ones that run our own agency, and the failures are on the ledger with the fixes.
How scoping works
You approve a document with a price on it. Then the work starts.
Software projects drift when the scope lives in a conversation. Ours lives in a document that is written before the price and changed before the work. Three stages, each one leaving a document behind.
Document track · one build
Stage 01 → Stage 03 · each leaves a document
Stage 01
The spec
- A written document naming the systems involved, what moves between them, what the finished tool shows, and how it will be tested. Written after we read your systems, not after a call.Leaves behind Specification
Stage 02
The price
- One number for the scope in the document, and a date. If the scope changes, the document changes first, with the new number, and you approve it before the work does.Leaves behind Fixed price and ship date
Stage 03
The build
- Built in a repository you hold access to, tested against the spec, shipped on a preview before it goes live. Handed over with a one-page runbook and every credential in your name.Leaves behind Repository, runbook, credentials
Engagement shapes
A scoped build, then monthly operation. You can stop after the first one.
Integrations break when a vendor changes something on their side, and every vendor eventually does. The second shape exists because software that nobody watches stops working quietly. It is run by the same agent fleet that runs our campaign work, under the same logged procedure.
Scoped build
Fixed price · fixed scope · ship date
The tool or integration in the spec, delivered and handed over. You can stop here; nothing about the build requires us to keep running it.
- Written spec, approved before work
- Preview before live, every change
- Runbook and credentials in your name
- Ownership of the code and the data
Monthly operation
Monthly · stop any month
The tool is watched. When a vendor changes an API, the integration is repaired, and the repair is logged. When a reading looks wrong, someone checks the instrument before you have to ask.
- Monitoring and repair of every integration
- The readings keep arriving, dated
- Small changes without a new scope
- A logged record of what was done
Where the software is an agent rather than an integration, the build follows the same shape and is described on the agents and automation page.
What we will not build
Four things we decline, and why.
- Consumer apps and marketplaces, or anything whose plan depends on a scale we cannot see in your books.
- A replacement for software that already does the job well. If a product exists and fits, we wire it in instead.
- Anything we would not be willing to operate afterward. If we cannot see how it runs at month twelve, we will not ship it at month one.
- A build without a spec. A call and a handshake is how the scope grows and the date slips, and we have watched it happen.
The lead-to-board guarantee
Every inbound lead lands on your pipeline board with its source attached, or the miss is logged as a defect against us.
We adopted this after it failed on our own account. In July 2026 an inbound lead with a five-figure monthly budget wrote to us and never reached our board. Nobody dropped it on purpose; there was no software making sure. There is now, and it is the first thing we build for a client.
Instrument · pipeline board, inbox, form, and call logs reconciled
On the record
- What kind of software does MyWebReps build?
- Internal tools for owner-led companies: lead routing and pipeline automation, reporting instruments that read from the systems where the numbers live, and integrations across ad platforms, call tracking, CRM, accounting, and the systems you already run. Built and then operated by the same agent fleet that runs our marketing work.
- What is the lead-to-board guarantee?
- Every inbound lead, from any form, call, or inbox, lands on your pipeline board with its source attached, or the miss is logged as a defect against us. We adopted it after an inbound lead with a five-figure monthly budget never reached our own board in July 2026.
- How does scoping work?
- A written specification with a fixed price, before any work starts. The spec names the systems involved, what moves between them, what the finished tool shows, and how we will test it. You approve the document, not a slide.
- What does an engagement look like?
- Two shapes. A scoped build: fixed price, fixed scope, a ship date. Then monthly operation: the tool is monitored, the integrations are kept working when a vendor changes an API, and the readings keep arriving. You can stop at the build.
- What will MyWebReps not build?
- Consumer apps, marketplaces, and anything whose plan depends on scale we cannot see from your books. Replacements for software that already does the job well. Anything we would not be willing to operate afterward.
- Who owns the code?
- You do. It lives in a repository you hold access to, with the documentation and the credentials handed over at ship. Nothing about the build requires us to keep running it.
- What does custom software cost?
- A fixed fee for a defined scope, published before work starts. Monthly operation is priced separately and stated in the same document.
- How do I start?
- Book a 15-minute triage call and describe the hand-off that keeps breaking. You leave with 2 to 3 prioritized fixes either way, and some of them will not be software.