Services · Google Ads management
A Google Ads management agency that checks the account every week, and shows you the log.
Monthly management for owner-led companies spending $5,000 to $50,000 a month. Agents run the QA sweep on a written checklist every week. A person reads and approves every change before it lands. The month closes with a ledger report, not a dashboard screenshot.
Change log · specimen
redacted · yours to read
| Wk 1 | Added to shared negative set after query map | agent draft · analyst approved |
| Wk 2 | Daily budget on replaced to month target | agent draft · analyst approved |
| Wk 3 | RSA headline unpinned, asset rated low | agent draft · analyst approved |
| Wk 4 | Offline import for reconciled against pipeline | analyst · verified |
Every change carries a date, a reason, and the name of the person who approved it.
What a month looks like
Four sweeps, one reconciliation, one ledger.
Most management agreements describe the service as a list of nouns. This is the calendar. The sweeps are the same every month because the defects that cost owner-led companies money are the same every month: queries that never buy, budgets that cap out by noon, ads serving defaults, and a bidder learning from the wrong conversions.
Always on, outside the calendar: disapproval alerts, landing page uptime, and conversion tag failures, caught by the same agents between sweeps.
- Week 1
QA sweep and search term mapping
Agents run the written checklist across every campaign: disapprovals, broken URLs, budget caps, bid strategy drift. Every search term you paid for is mapped to one question: could it ever buy anything?
Leaves behind Sweep log, Query map
- Week 2
Negative structure and budget pacing
Non-buying queries move into shared negative sets, so the same waste cannot come back through another campaign. Spend is paced against the month, not left to the daily cap.
Leaves behind Negative sets, Pacing check
- Week 3
RSA maintenance
Responsive search ads read against the query map. Weak assets replaced, pinned headlines rechecked against the message they were pinned for, no default placeholders serving.
Leaves behind Asset changes, Pin review
- Week 4
Signal check
Enhanced Conversions match rate and offline conversion import reconciled against your forms, calls, and pipeline. If the bidder is learning from the wrong thing, this is where it shows.
Leaves behind Reconciliation
- Month end
Ledger report
What was spent, what it bought, what changed and why, and what we got wrong. Every number carries a pull date. Reviewed with you on a call, not sent as a PDF.
Leaves behind Ledger report, Review call
What is different
The procedure is written down, and the work is logged.
The usual failure in Google Ads management is not bad strategy. It is that nobody looked at the account for six weeks. We built the program so that looking is not optional, and so that you can check whether it happened.
The doctrine came from years of inherited accounts: the same defect classes, over and over, in accounts that had an agency on retainer the whole time. How we work describes the frameworks; the change log shows them running.
Doctrine, executed by agents
The QA procedure is written down as a checklist a machine can run, and agents run it every week. It does not depend on someone remembering to look at your account on a Tuesday.
A human verifies every change
Agents draft. A senior analyst approves. Nothing lands in the account without a person reading it first, and every change is logged with a date and a reason you can read.
We run it on ourselves, in public
The same procedure runs on our own Google Ads account, and the findings publish on the self-audit page with dated fix statuses. Bugs included. Read the self-audit.
Who it is for, and what it costs
Built for the owner who signs the ad spend.
Monthly ad spend, roughly
$5,000 to $50,000
A fit when
- You spend roughly $5,000 to $50,000 a month and the money is yours.
- You have had an agency before and could never tell what they did between reports.
- You want the account managed on a flat fee that does not grow when your budget does.
Not a fit when
- Spend is well under $5,000 a month. The fee would be a large share of the budget, and we will say so.
- The account has never been audited. Run the 14-day rescue first; managing an unaudited account means managing its defects.
- You want a percentage-of-spend deal. We do not price that way, because it pays the agency to raise your budget.
Where management sits
Rescue first. Tracking first. Then manage.
Management keeps a good account from drifting. It cannot turn a bad account into a good one on a weekly cadence, and it should not try. So the sequence is fixed. An Ad Rescue runs first: 14 days, fixed price, the defect list and the rebuild. Then management takes over the rebuilt account.
In parallel, the signal has to be true. Signals Foundation installs Enhanced Conversions, offline conversion import, and call tracking, so the bidder learns from revenue. Week 4 of every management month reconciles that install; it cannot reconcile what was never built.
Above management sits the AI Operations Partner program, where the same agents also build the pages, run the tracking, and produce the reporting as one operation.
| Ad Rescue | 14 days · fixed price |
| Signals Foundation | 3 weeks · fixed scope |
| Google Ads management | monthly · this page |
| AI Operations Partner | $3,500 to $7,500/mo |
On the record
- What does MyWebReps do each month on a Google Ads account?
- Weekly QA sweeps run by agents against a written checklist, with a human verifying every change before it lands. Search term mapping, negative keyword structure, RSA maintenance, budget pacing, and a monthly ledger report of what was spent, what it bought, what changed, and what we got wrong.
- How much does Google Ads management cost?
- A flat monthly fee for a defined scope, published before work starts. The fee is not a percentage of ad spend, so it does not rise when your budget does. The number is quoted on the triage call once we have seen the account.
- Is there a minimum ad spend?
- The program is built for accounts spending roughly $5,000 to $50,000 a month. Below that, a flat fee stops making sense against the spend, and we will say so on the call rather than sign you.
- Do I have to sign a long contract?
- No. Management is month to month. The account, the change history, and the negative keyword lists are yours; nothing is held hostage if you leave.
- Should I start with management or with Ad Rescue?
- Rescue first if the account has been running without supervision. The 14-day rescue produces the defect list and the rebuild; management then keeps the rebuilt account from drifting back. Most clients run them in that order.
- What if my conversion tracking is wrong?
- Then the account is optimizing toward the wrong thing, and management alone will polish a bad signal. Signals Foundation fixes the tracking first: Enhanced Conversions, offline conversion import, call tracking. We check this on the triage call before recommending management.
- Will an AI be running my ads?
- Agents run the sweeps and draft the changes, under written doctrine. A senior analyst reads and approves every change before it lands in the account, and every change is logged with a date and a reason. You can read the log.
- What do you need from me to start?
- Read-only access to the Google Ads account for the triage call, then manager access if we proceed. Access to your form and call data for tracking. About an hour a month for the ledger review.